AD CONTENT
EXAMPLE + CASE STUDY
At Saniderm, we had an internal saying for years that we loved:
“Plastic wrap is for leftovers.”
As creators of premium, breathable tattoo aftercare products, one of their core missions was getting the average consumer and tattoo-getter to stop using skin-suffocating (yet somehow industry-standard) products like Saran Wrap and Aquaphor on their fresh tattoos, since better options existed (i.e. Saniderm’s products).
I turned this slogan into a video ad campaign that generated multiple six figures in revenue via Meta and Google advertising channels, grossed millions of views across the platforms, and aided heavily in top-of-funnel brand awareness for the several years it ran as one of the company’s healthiest pieces of branded content ever produced.
SHORT-FORM CONTENT
A small selection of vertical-oriented short-form brand content.
DOCUMENTARY WORK
Before sub-60-second vertical content became all anyone consumed or cared about, documentary filmmaking was the foundation of my creative journey.
Even before I took photos with cameras, I shot video, and I immediately, organically began to emulate the documentary narrative style that I grew up fascinated by.
With a passion rooted in a genuine curiosity about people, subcultures, and the stories that shape them, I’m entirely self-taught and have over a decade of hands-on experience directing, shooting, and producing niche content across industries like extreme sports, tattooing, health education, and brand storytelling.
My work has taken me over Supercross tracks in helicopters, back to intimate, ground-floor interviews with artists and athletes around the world, as well as trusted subject-matter experts deeply respected in their fields.
At its core, documentary is how I make sense of the world, by listening first, leading with authenticity, and chasing a run-and-gun education and expanded world view beyond what we take from the home and are taught in school.